The hallmark of a con artist is the ability to use persuasion to gain trust. Stories about confidence scams pop up in the news nearly every day. Maria Konnikova, author of the book The Confidence Game: Why We Fall for It Every Time, argues that most people who read these stories believe they are too clever to fall for a con, but everyone is susceptible to cons, regardless of intelligence or other factors.
Visit Maria Konnikova’s website: www.mariakonnikova.com
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